Erudine, based at Central House, Beckwith Knowle, Harrogate, is a highly innovative software development company. Started in 2002 by Pateley Bridge born brothers Martin and Phil Rice, Erudine is set to revolutionise the IT industry with its radical new technology - Erudine’s Behaviour Engine, detailed at http://www.erudine.co.uk/
The company has been a sponsor of the Great Milk (stout) Ride for the last two years, as well as entering their own teams, (pictured after last year's ride). When a new sponsor for the medals and certificates was needed, Erudine agreed to fulfil that roll without hesitation. They have already registered a team of seven for this year’s ride and hope to win the new Patrick Bickers Memorial Corporate Trophy (see earlier blog) and are throwing down a challenge to other Harrogate corporate bodies to join them at the Nidderdale Agricultural Society’s Pateley Bridge show ground on 6th September and help the 17th Great milk (stout) Ride pass the £400,000 total, since its beginning in 1993.
Registrations up on last year
Registrations to the end of July are running at 25% up on last year, having passed the 104 mark. A spokesman tells us that August is the month when the surge usually comes and they are looking forward to maintaining the trend. Team entries are also up again at nineteen so far, with teams from Bingley, Middlesbrough, Huddersfield, Morley, South Elmsall, South Milford, Pontefract as well as locals from the Harrogate District. Old favourites Crown at Middlesmoor, Carly’s Angels, Team VIRR, Team Simon have been joined by Dacre Son & Hartley, Team Spong, Riverside Caravan Park and Ye Olde Oak and many more.
The company has been a sponsor of the Great Milk (stout) Ride for the last two years, as well as entering their own teams, (pictured after last year's ride). When a new sponsor for the medals and certificates was needed, Erudine agreed to fulfil that roll without hesitation. They have already registered a team of seven for this year’s ride and hope to win the new Patrick Bickers Memorial Corporate Trophy (see earlier blog) and are throwing down a challenge to other Harrogate corporate bodies to join them at the Nidderdale Agricultural Society’s Pateley Bridge show ground on 6th September and help the 17th Great milk (stout) Ride pass the £400,000 total, since its beginning in 1993.
Registrations up on last year
Registrations to the end of July are running at 25% up on last year, having passed the 104 mark. A spokesman tells us that August is the month when the surge usually comes and they are looking forward to maintaining the trend. Team entries are also up again at nineteen so far, with teams from Bingley, Middlesbrough, Huddersfield, Morley, South Elmsall, South Milford, Pontefract as well as locals from the Harrogate District. Old favourites Crown at Middlesmoor, Carly’s Angels, Team VIRR, Team Simon have been joined by Dacre Son & Hartley, Team Spong, Riverside Caravan Park and Ye Olde Oak and many more.
The landlords' ride is also being revived this year, where local mine-hosts will be set to cycle from one hostelry to another, and they have even been known to sample the waters, strictly in the line of duty of course!
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